Instagram currently has 800 million users, 500 million of them are active daily. As a blogger, your Instagram account has the opportunity to open so many doors. If you aren’t using Instagram to promote your blog and engage with your following, you are missing out! Selfish plug – give me a follow on Instagram @horsesandheels_ The key to growth is collaboration. Below are 5 ways to work with brands on Instagram to build your following and open the doors for larger opportunities.
Set Up a Promo Code or Affiliate Program
Brands often search for influencers to help promote and sell products. Set up a unique promo code that allows you to earn commissions on sales. For example, if a brand would be willing to offer a 10% discount to your followers with a unique promo code, then they should offer you a commission of 10% as well. These are sales they would not make without you!
Host a Giveaway
Help bring exposure to brands by hosting a unique giveaway. Generally a brand will send you products to keep and photograph, then you host the giveaway and they ship products out to the winners.
Design a Product
There are lots of companies that offer custom goods and services. Design a product that your readers will love and sell a limited release with that brand. They will design the product, you will promote and can receive commission in the backend as well.
Take over someone’s Instagram stories
Don’t underestimate the power of an Instagram story. If an account has a large following, they can reach thousands of users. Do a take over for the day that convinces new users to follow you. Consider doing a takeover if you are attending a special event and give followers a glimpse into that life.
Do a Product Review
Brands want to distribute their products. Offer to do a review in exchange for a free item. Most brands will happily mail something to you. Just make sure you genuinely are interested in the brand and disclose your review partnerships.
Try using a handful of these techniques to grow your Instagram account. If that’s not enough or achieving the growth you want, enlist a professional company like Social Network Elite for helping with your growth! Be sure to read my article 5 Easy Ways to Grow Your Instagram Account.
Susan Friedland-Smith @SaddleSeeksHorse says
This is great, Raquel. Thank you for not being all mysterious, but pulling the curtain back so we can all learn and grow ourselves. 🙂
Raquel says
Always happy to help!
Pelino Leather says
I really like your blog!
Raquel says
Thank you!